Thursday March 23, 2006 4:02 pm
Fox Hunts Youth & Hispanic Markets With My Network TV
Along with new series and returning favorites, September will bring new broadcast networks. Of course, there’s The CW, the previously announced love child of the merging UPN and WB networks. But another interesting neophyte will be Fox’s My Network TV. This newbie will be out gunning for The CW’s youthful viewers, as well as for the growing Hispanic audience. Premiering on September 5, My Network TV will initially offer 12 prime time hours of programming on 10 big city stations that have been UPN affiliates. The network’s first two offerings will both be English-language versions of Latin America’s hugely successful serialized dramas, known in Spanish as telenovelas (television novels).
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