Bravo has introduced their latest reality show concept—called Top Design, the show will pit 12 interior designers, architects and artists against one another for the top prize. Hey, it worked for Project Runway and Top Chef, so why not? Hosted by Todd Oldham, uber-designer, this is yet another interesting entry into the reality genre. I poo-poo’d Project Runway until I actually got caught in a marathon airing and could not look away! “Bravo has successfully brought spirited competition to both the fashion and food industries,” Bravo President Lauren Zalaznick said. “Now our passionate viewers will be rewarded each week when they ‘watch what happens’ as the creativity and drama unfold through each pressure-filled design challenge.”

Okay folks, you know the drill. Each week the contestants will face off in a challenge, where they will be judged by design experts, and picked off one by one. The winner receives a $100,000 prize, a new car, an editorial feature in Elle Decor, and a showcase at a big hoopty-do event. The premiere episode will air on January 31st, after the season finale of Top Chef.