Television’s biggest story this week centers around the speculation that Katie Couric, co-host with Matt Lauer of NBC’s cash cow, Today, is about to leave television’s Number One morning show to become the first woman installed as the sole, permanent anchor of a major network evening newscast, CBS Evening News.

The rumor that Couric, 49, will leave Today for CBS when her NBC contract expires next month, has been circulating since January.  The rumor intensified yesterday when Television Week reported that a CBS deal for Couric had been “completed in principle” and the announcement of her NBC departure could come as early as this week.  Similiar stories ran in the Los Angeles Times and the New York Daily News.

Pundits say that Couric’s Today replacement would most likely be Weekend Today co-anchor Campbell Brown, or The View’s Meredith Viera.  NBC’s Today currently generates $250 million in yearly profit for the Peacock.

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