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Thursday July 20, 2006 8:00 pm

Macy’s the Subject of Latest Reality Show




Posted by Wendy Michaels Categories: Reality, Cable, Cable/Satellite,

WE Women's EntertainmentI’m convinced that a reality show can be based on anything these days. Case in point – Unwrapping Macy’s – set to premiere on the Women’s Entertainment (WE) network on September 20th. According to Executive Producer Glenda Hersh, “It’s an adventure with the people who make Macy’s happen every day.” The series was filmed at Macy’s in New York, Florida and Los Angeles. Of course, WE is targeting a female audience with this latest reality show, offering a behind-the-scenes look at the store’s marketing, public relations, fashion and event-planning departments. As an added bonus, viewers will see how the Thanksgiving Day parade and Macy’s catalog are planned. The question is: will women be interested enough in the ins-and-outs of retail to tune it?

Read More | Reality TV World

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