The finale of Project Runway on Wednesday drew record-breaking numbers for cable network Bravo. I can see why—there was a marathon of the third season this past weekend, and since I was sick, I was able to finally see what all of the hype was about. And I was hooked. Sadly, I forgot about the season finale, but that didn’t stop 5.4 million other viewers from tuning in Wednesday at 10 p.m. Not only did that break records for Bravo viewership, but it also made Project Runway the top-rated show on cable for that night. Even the Bravo web site saw a healthy bump in numbers, thanks to the series. The site saw an increase in traffic of 267% over the previous season for the Project Runway section. In the end, Jeffrey Sebelia was named the winner of the clothing design competition.