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Latest Video: FilmCrunch 067: Hairspray, Chuck & Larry, Premonition reviewed
Veronica Santiago and Neil Estep review Hairspray, Chuck & Larry, and Premonition in this episode of FilmCrunch.Play Video
Wednesday February 20, 2008 9:17 am
American Idol Finds New Ways to Make Money
Posted by K.C. Morgan
Categories:
Music,
Prime Time,
Reality,
FOX,
American Idol,
Gossip,
News
It’s the Number One rated series. It gets more press than any other program on TV. Product placement has totally gotten out of control on the show, and promos run almost all year long. How in the world could FOX possibly squeeze even more money out of American Idol?
Thank goodness for partner deals. Idol has inked a deal with Apple’s iTunes which will allow fans to buy performances from the Top 24 contestants, which will be whittled down to 20 later this week (so get them while you can). It will cost 99 cents for each song (already available), but for $1 more buyers can also have video of the Top 12 performers belting out tunes (this will be available March 11). You can even pre-order performances in anticipation.
Idol is already chock-full of sponsors, including Coca-Cola, Ford and AT&T (products from whom are featured every single episode). I’ve got an idea. Forget the show. Just show us sponsored products throughout, forget about pretending to offer entertainment and get on with the business of making as much loot as possible. The three existing big sponsors of the show, by the way, pay a cool $35 million a pop for commercial time.
Read More
| Hollywood Reporter
- Related Tags:
- advertisement, american idol, apple itunes, at&t;, coca-cola, competition, contestants, ford, fox, music, promotions, ratings, reality, series, singing, songs, sponsors, top 12, top 24
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