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Sunday March 3, 2013 7:30 pm

Former Model Sues ‘Mad Men’ Over Opening Titles




Posted by Robin Paulson Categories: Drama, Prime Time, Cable, News

Mad Men

Folks in the legal department at Lionsgate Entertainment have their hands full with a new lawsuit against Mad Men.

Gita Hall May, who modeled in the 1950s and 1960s, filed a lawsuit in Los Angeles yesterday against the production company for using an image of her photographed by Richard Avedon for Revlon without her permission. In the suit, she claims that she only released consent for use of the photo to Revlon back in the early 1960s, and did not agree “to allow, forty years later, her image to be cropped from the photo, in secret, and inserted as a key element in the title sequence of a cable television series, without her consent and for commercial purposes."

Read More | The Hollywood Reporter

The suit continues further, claiming that her image in the title sequence - which won an Emmy in 2008 - is the centerpiece of the period drama's opening. The 79 year-old seeks compensation for “the value her image contributed to their property or the revenues that her image contributed to their profit.”

Hall claims to have not seen the image until 2012, when the show became available on home video (prior to that, it was only seen through its cable network AMC).

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