Well - at least they’ll have their statues to keep them warm.

Despite Best Drama wins this year at both the Emmys and the Golden Globes, the buzz still hasn’t paid off for Mad Men.

Although AMC’s critical darling has seen an improvement since its first season (when it averaged 915,000 viewers), the show still struggles to draw audiences to its basic cable channel. After pulling in 1.95 million for the Season 2 debut, the drama saw a 30% ratings drop in Week 2. And despite the free publicity from last month’s barely-watched Emmys, the drama saw a ratings drop (from 1.9 million to 1.6 million) the following week.