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Monday April 16, 2007 5:10 pm
Geico Cavemen Get a New Sitcom
The ink is barely dry on the contract that Bill Martin and Mike Schiff (Grounded for Life creators) signed with ABC Television Studios, but work is already going full steam ahead on a new sitcom starring Geico’s cavemen. That’s right, the commercial concept has become so popular in mainstream culture it’s comedic value can no longer be ignored by network TV, a group determined to cash in on Geico’s advertising success. The two-year deal signed with ABC gives Martin and Schiff seven-figures and a third season option. The new sitcom will focus on a group of three Neanderthal Men living in today’s Atlanta, trying to adjust to a Cro-Magnon world. Martin and Schiff are no strangers to such a sitcom setup – they served as executive producers and showrunners for NBC’s 3rd Rock From the Sun in the past.
Read More | Hollywood Reporter
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