NBC, the fourth-place station that’s willing to try anything to boost dismal ratings, will use celebs to tempt viewers into a new season of Trump’s The Apprentice. Rosie O’Donnell’s spokesperson has said Rosie will not be involved with the show – ever. The Apprentice will come back next year at mid-season with the winning celebrity donating their winnings to charity, instead of working for Trump. So, basically, it’s a huge waste of time for all parties, and just the latest terrible idea to come out of desperate-for-viewers NBC. The Apprentice was actually canceled…but seriously, what else has NBC got these days? So it’s back. And that’s that. Donald suggested extending the invitation to Rosie to join the cast, an idea that O’Donnell’s publicist shut down cold. Rosie is, however, in talks with NBC to consider doing another project. No celebs have yet been attached to this latest Apprentice project – yet, how could they resist the allure of appearing on the lowest-ranking network? Gee, I wonder how this new season of The Apprentice will do with fans.