It was only a matter of time, I suppose, before Salma Hayek would step front and center on the show she executive produces, Ugly Betty. Until now, she’s had some fleeting moments on the show in a background soap opera. Her role will encompass multiple episodes, according to an ABC announcement today. Look for Hayek in her first guest star gig on the November 2nd episode—she will appear on three more episodes during November. Hayek will play Sofia Reyes, “a newcomer to the Mode scene who will leave a lasting impression on Daniel Meade (Eric Mabius) and Betty Suarez (America Ferrera).” This announcement comes on the heels of the news that ABC ordered a full season of the popular freshman show. It’s not too late to jump on the bandwagon—this is a fun show, and as I reported earlier, America Ferrera brings so much heart to the Betty character.