E! has really hit the jackpot with The Girls Next Door—the show that chronicles Hugh Hefner and his three girlfriends. Oh the fun they have at that Playboy Mansion. But don’t any of them think it’s weird? I mean, the guy has three girlfriends. Why? Because he’s Hef! Hey girls—in case you haven’t noticed, the dude is old. But I guess his riches have clouded their vision. Sigh.

Anyway, E! has ordered a third season of the reality series, with the first episode anticipated for the spring. The show has proven to be a hit, with the second season premiere clocking in as E!s highest-rated original program since 2003. The second season opener gained 1.63 million viewers. I’ll admit it, I’m one of them. I’m not a regular watcher, but if I happen to flip by, I’ll give it a look. I just can’t get over it—3 girls, 1 old guy. What the heck?