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Friday March 28, 2008 2:52 pm

Thursday Ratings:  Donald Trumps the Competition

Posted by Veronica Santiago
Categories: Comedy, Drama, Games, Kids, Music, Prime Time, Reality, Sci-Fi/Horror, Sports, ABC, CBS, FOX, NBC, The CW, Apprentice, The - Donald, Lost, Ratings

If you take away an episode of Survivor and add a repeat of Lost, what do you get?  A win for Celebrity Apprentice.  Fans left without much to watch last night helped give NBC a rare ratings win.

8pm
Piers Morgan, Celebrity Apprentice

  • (3.0/9 in 18-49) gave 11.2 million fans an offer they couldn’t refuse.
  • The tournament (9.7 million, 3.8/10) rebounded by 1.3 million from last week.
  • ? (8.4 million, 2.4/7) improved test scores by 1.1 million.
  • (5.8 million, 2.1/6) failed to counsel 500,000.
  • (3.8 million, 1.5/5) improved by 400,000.

Read More | Variety

9pm

  • Approximately 12.1 million saw Piers Morgan crowned the winner on (4.5/12 in 18-49).
  • (8.9 million, 3.1/8) grew from its lead-in.
  • * (5.5 million, 1.8/5) saw its audience cut in half.
  • (2.8 million, 1.2/3) fared as well as last week.

10pm

  • About 6.5 million tuned in to see George Michael come to life on (1.9/5 in 18-49).

*denotes repeat

(You can review last Thursday’s ratings here.)


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