Swift, Wentz, Cuomo, and Barker Appear in New Band Hero Ad
Posted by Robin Paulson Categories: Music, Internet, News, Video

Continuing with its string of Risky Business-inspired commercials, Activision’s latest TV spot stars Taylor Swift, Fall Out Boy’s Pete Wentz, Weezer’s Rivers Cuomo, and Blink-182’s Travis Barker. With a quartet like that, how could any marketing exec not feel accomplished at what she does?
Shot last week in Los Angeles by director Brett Ratner, the four musicians rock out to Taylor’s song, “Love Story” (seen after the jump). It’s cute how the guys are slightly dwarfed by Taylor’s model-esque height. The game is out in stores now.
I want to play Band Hero with Rivers Cuomo!
Click to continue reading Swift, Wentz, Cuomo, and Barker Appear in New Band Hero Ad
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| Just Jared
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VIDEO: More Dead People Appear in DirecTV Ads
Posted by Robin Paulson Categories: Comedy, Cable/Satellite, Gossip, Internet, Video
After hiring Chris Farley after death, the people over at Landline TV (more internet video funny guys—as if we didn’t have enough) predicted who DirecTV may hire for their next commercials:
“After testing the boundaries with their Chris Farley spot, DirecTV wrangles more famous people from beyond the grave to be in commercials. “
In the video, the level of offensiveness heightens with each ad, as Heath Ledger, President John F. Kennedy, and Jesus are all mouthpieces for the satellite TV company.
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| Deadline Hollywood
Chris Farley Commercial: Tacky or Funny?
Posted by Veronica Santiago Categories: Commercials, Editorial, Gossip, Video
Is starring in a commercial with your dead best friend ever funny?
Upon seeing this new DirecTV ad for the first time, many of you out there apparently felt the same way me and my husband did: icky. Resurrecting Tommy Boy‘s Chris Farley for a commercial? Is there any scene that company won’t manipulate?
Now what if I told you that the spot was approved by both David Spade and Farley’s family? Would that change your opinion?
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| Hollywood Reporter
New Sprint Commercials Play Out Like a Miniseries
Posted by K.C. Morgan Categories: Drama, ABC, Commercials, Desperate Housewives, Gossip

“They’re kind of like the old Taster’s Choice commercials,” explained Marc Cherry, creator of ABC’s Desperate Housewives. “We added a lot of wicked dark humor, murder and adultery and betrayal.”
The commercials are Sprint spots which were shot on the Housewives set and written by the show’s writers. Rebecca Staab and David Chisum will be part of a “murderous love triangle” in the spots, the first of which will premiere September 27.
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| Perez Hilton
Another High School Musical Star Strips Down
Posted by K.C. Morgan Categories: Drama, Prime Time, The CW, Gossip

This time, the Disney star appearing in the buff has proper airbrushing and the esteem of a promotional campaign behind him - no grainy Webcam pics for HSM’s Corbin Bleu.
He’s one of four celebs posing, almost-nude, in new pics for The Beautiful Life, and he’s looking quite grown up. Ben Hollingsworth, Sara Paxton and Ashley Madekwe also appear in their own pictures for the campaign, but Mischa Barton is curiously absent.
The new CW series will premiere on September 16.
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| Perez Hilton
DirecTV Out of Line With Newest Ad?
Posted by K.C. Morgan Categories: Commercials, Gossip, Video
We giggled when Christopher Lloyd talked about the future of DirecTV for a commercial spot. We laughed when Kathy Bates and William Shatner joined the fray. We ogled Baywatch-era Pam Anderson tout the service for her spot. We fell over in hysterics when we saw the Scooby Doo advertisement. But now, DirecTV may have twisted the funny bone of some viewers a little too hard. Their latest ad, just another in a long string of past pop culture references, has inspired some pretty heated controversy.
The ads were drawing attention even before the campaign hit the fan. Using the same actors and scenes but different lines, the service has promoted itself as an alternative to cable by putting us once again back in our favorite movie moments - as if to prove that the second time around really can be better than the first with DirecTV. They’re funny, they’re clever and they’re working. Er…they were.
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| Popeater
Did Sarah Palin Save the GOP?
Posted by K.C. Morgan Categories: Reality, Editorial, Gossip, Ratings

You probably never heard of her before, but after this past week it’s going to be hard to forget Sarah Palin’s name and face. The highly unknown governor dropped jaws when she stood beside John McCain at the Republican National Convention merely days ago, and in one lightning flash went from “who’s that?” to “potential Vice President.” Ah, politics.
Palin has created a brand-new buzz for the GOP that has suddenly thrust the Republican national ticket into the limelight - and into the realm of real possibility - once more. Maybe you can’t trust the media hype or the sudden sensation she’s created, but you can trust the ratings.
On its second night of coverage, the Republican National Convention drew in a staggering 21.5 million viewers. The numbers are huge, sure, but still not as big as the 26 million the Democratic Convention drew just the week before. And now, both conventions are over….and which one is everyone talking about?
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| NielsenWire
Gossip Girl Embraces the Criticism
Posted by Veronica Santiago Categories: Drama, Prime Time, The CW, Gossip
Were you one of those bothered by Gossip Girl’s last promotional campaign? Well, then you should know that the producers have been taking in all the comments. In fact, they were nice enough to incorporate some of them into their newest print ads.

You can view two more juicy scenes after the jump.
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| Gawker
The CW Fails to Sell, Continues With Youth
Posted by Robin Paulson Categories: Action, Comedy, Drama, Kids, Prime Time, The CW, America's Next Top Model, Heroes, Lost, The CW, Cancellations, News, Ratings

Not only do television stations have to deal with battling technology nowadays, but they also have been fighting another war when it comes to selling ads. Unfortunately for the CW, it seems to be losing quite a bit on both fronts, selling nearly 40% less of prime time ads than they did the previous year.
The drop in sales is not merely from the drop in ratings this year (down 23%)—in actuality, it may be largely due to the fact that the troubled station has cut down its programming from 15 to 10 hours a week, eliminating Sunday night from their lineup. Marketing was, however, able to sell 8% more in ad prices compared to last year, solely relying upon its appeal to younger audiences with shows like Gossip Girl, America’s Next Top Model, and the upcoming Beverly Hills 90210 remake. With their break from WWE, the CW will have to pray that more pre-teen girls jump on board to watching their shows to cover the lack of ratings pull Smackdown received.
Click to continue reading The CW Fails to Sell, Continues With Youth
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| Los Angeles Times
My Top Five Super Bowl Commercials
Posted by Veronica Santiago Categories: Sports, FOX, Video
Sadly, there were very few moments from last night’s Super Bowl that I will remember in the weeks to come. (That is, of course, not including the wild game itself.) But here are five commercials that did give me a good chuckle:
Update: These (really) were not placed in any particular order.
1) The Doritos ‘Mouse Trap’ commercial
Click to continue reading My Top Five Super Bowl Commercials
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