On Gear Live: Motorola DROID review

DirecTV Out of Line With Newest Ad?

Posted by K.C. Morgan Categories: Commercials, Gossip, Video

DirecTV logoWe giggled when Christopher Lloyd talked about the future of DirecTV for a commercial spot. We laughed when Kathy Bates and William Shatner joined the fray. We ogled Baywatch-era Pam Anderson tout the service for her spot. We fell over in hysterics when we saw the Scooby Doo advertisement. But now, DirecTV may have twisted the funny bone of some viewers a little too hard. Their latest ad, just another in a long string of past pop culture references, has inspired some pretty heated controversy.

The ads were drawing attention even before the campaign hit the fan. Using the same actors and scenes but different lines, the service has promoted itself as an alternative to cable by putting us once again back in our favorite movie moments - as if to prove that the second time around really can be better than the first with DirecTV. They’re funny, they’re clever and they’re working. Er…they were.

Click to continue reading DirecTV Out of Line With Newest Ad?

Read More | Popeater

Advertisement

American Idol Finds New Ways to Make Money

Posted by K.C. Morgan Categories: Music, Prime Time, Reality, FOX, American Idol, Gossip, News

American Idol logoIt’s the Number One rated series. It gets more press than any other program on TV. Product placement has totally gotten out of control on the show, and promos run almost all year long. How in the world could possibly squeeze even more money out of ?

Thank goodness for partner deals. Idol has inked a deal with Apple’s iTunes which will allow fans to buy performances from the Top 24 contestants, which will be whittled down to 20 later this week (so get them while you can). It will cost 99 cents for each song (already available), but for $1 more buyers can also have video of the Top 12 performers belting out tunes (this will be available March 11). You can even pre-order performances in anticipation.

Idol is already chock-full of sponsors, including Coca-Cola, Ford and AT&T (products from whom are featured every single episode). I’ve got an idea. Forget the show. Just show us sponsored products throughout, forget about pretending to offer entertainment and get on with the business of making as much loot as possible. The three existing big sponsors of the show, by the way, pay a cool $35 million a pop for commercial time.

Read More | Hollywood Reporter

Advertisement