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Nearly Three Dozen Sponsors Boycott Glenn Beck

Posted by Veronica Santiago Categories: Cable, News, Video


Listen up, . President Obama may or may not have a “deep-seated hatred for white people,” but advertisers apparently have a deep-seated disliking for you.

Nearly one month after telling the crew at Fox & Friends that Obama was “a racist,” the backlash for the FOX News commentator keeps coming. In total, 33 advertisers -  including Wal-Mart Stores Inc., CVS Caremark, Clorox and Sprint - have now asked to be distanced from the show.

Click to continue reading Nearly Three Dozen Sponsors Boycott Glenn Beck

Read More | Hollywood Reporter

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Longer Mad Men Episodes Arrive in August

Posted by Veronica Santiago Categories: Drama, Prime Time, Cable, News

Mad Men

, the series about a fictional advertising agency, will have its share of commercials next season. This will mean extra work for our DVRs.

To accommodate an increase of ads while maintaining the same amount of drama, episodes will run longer than before. The AMC program will now overlap slightly into the 11:00 hour.

“The two minutes is troubling and I’m fighting it,” creator Matthew Weiner wrote in an online chat. “I am obviously a huge advocate of advertising and I love the ‘madvertising,’ but I am fighting the urge to change the show at this time, especially when the financials are meager and the urge to TiVo will just be further encouraged. If you oppose it, I see no reason not to let them know. I will make the best show I can, no matter what, rest assured.”

Season 3 is set to premiere on Sunday, August 16 @ 10pm. A marathon of Season 2 episodes will precede that debut on Monday, August 10.

Read More | TV Guide

Gossip Girl Embraces the Criticism

Posted by Veronica Santiago Categories: Drama, Prime Time, The CW, Gossip

Were you one of those bothered by Gossip Girl’s last promotional campaign? Well, then you should know that the producers have been taking in all the comments. In fact, they were nice enough to incorporate some of them into their newest print ads.

Gossip Girl Ad

You can view two more juicy scenes after the jump.

Click to continue reading Gossip Girl Embraces the Criticism

Read More | Gawker

The CW Fails to Sell, Continues With Youth

Posted by Robin Paulson Categories: Action, Comedy, Drama, Kids, Prime Time, The CW, America's Next Top Model, Heroes, Lost, The CW, Cancellations, News, Ratings

The CW continues to attract youth

Not only do television stations have to deal with battling technology nowadays, but they also have been fighting another war when it comes to selling ads. Unfortunately for the CW, it seems to be losing quite a bit on both fronts, selling nearly 40% less of prime time ads than they did the previous year.

The drop in sales is not merely from the drop in ratings this year (down 23%)—in actuality, it may be largely due to the fact that the troubled station has cut down its programming from 15 to 10 hours a week, eliminating Sunday night from their lineup. Marketing was, however, able to sell 8% more in ad prices compared to last year, solely relying upon its appeal to younger audiences with shows like Gossip Girl, America’s Next Top Model, and the upcoming Beverly Hills 90210 remake. With their break from WWE, the CW will have to pray that more pre-teen girls jump on board to watching their shows to cover the lack of ratings pull Smackdown received.

Click to continue reading The CW Fails to Sell, Continues With Youth

Read More | Los Angeles Times

My Top Five Super Bowl Commercials

Posted by Veronica Santiago Categories: Sports, FOX, Video

Sadly, there were very few moments from last night’s that I will remember in the weeks to come.  (That is, of course, not including the wild game itself.)  But here are five that did give me a good chuckle:

Update: These (really) were not placed in any particular order.

1) The Doritos ‘Mouse Trap’ commercial

Click to continue reading My Top Five Super Bowl Commercials


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