Disney’s Musical Scores Big

Posted by K.C. Morgan Categories: Music, Prime Time, Cable, Ratings

It would be almost impossible to count the number of TV movies the Disney Channel has premiered. From Halloweentown to Surf Girls, Disney knows how to appeal to the tween and teen set. But even this huge, money-making cable channel couldn’t predict the runaway success of High School Musical, which drew more than 6 million viewers the second time it aired. The soundtrack became a number one album, and the DVD sales went through the roof. Disney did what any cable network would have done – they ordered a sequel.

High School Musical 2 dominated Disney all weekend, airing on Friday, Saturday, and Sunday. And this time, Disney’s original movie set a viewership record. No less than 17.24 million viewers tuned in to see the sequel of the much-loved musical flick. Seventeen million – those numbers are even better than last season’s American Idol, the number one network show. With this amount of watchers, Disney’s movie became the most-watched cable broadcast of all time. The original Musical has already been viewed by more than 200 million in 100 different countries.

On Saturday, I decided to see what all this hype was about. I went to the video store and rented their only remaining copy of High School Musical, then sat down on my couch to find out what all the fuss is about. I was prepared to keep my nose turned up. After all, it’s just another Disney movie, right?

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