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American Idol Finds New Ways to Make Money

Posted by K.C. Morgan Categories: Music, Prime Time, Reality, FOX, American Idol, Gossip, News

American Idol logoIt’s the Number One rated series. It gets more press than any other program on TV. Product placement has totally gotten out of control on the show, and promos run almost all year long. How in the world could possibly squeeze even more money out of ?

Thank goodness for partner deals. Idol has inked a deal with Apple’s iTunes which will allow fans to buy performances from the Top 24 contestants, which will be whittled down to 20 later this week (so get them while you can). It will cost 99 cents for each song (already available), but for $1 more buyers can also have video of the Top 12 performers belting out tunes (this will be available March 11). You can even pre-order performances in anticipation.

Idol is already chock-full of sponsors, including Coca-Cola, Ford and AT&T (products from whom are featured every single episode). I’ve got an idea. Forget the show. Just show us sponsored products throughout, forget about pretending to offer entertainment and get on with the business of making as much loot as possible. The three existing big sponsors of the show, by the way, pay a cool $35 million a pop for commercial time.

Read More | Hollywood Reporter

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My Top Five Super Bowl Commercials

Posted by Veronica Santiago Categories: Sports, FOX, Video

Sadly, there were very few moments from last night’s that I will remember in the weeks to come.  (That is, of course, not including the wild game itself.)  But here are five that did give me a good chuckle:

Update: These (really) were not placed in any particular order.

1) The Doritos ‘Mouse Trap’ commercial

Click to continue reading My Top Five Super Bowl Commercials


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