Lifetime Renews Army Wives

Posted by K.C. Morgan Categories: Drama, Cable, Ratings, Renewals

Lifetime announced yesterday that the hit show Army Wives will return for a fourth season in 2010. Eighteen episodes of the popular drama have been ordered, though the third season of the series has yet to premiere. Season three of the series will begin airing this June (it runs Sundays at 10pm EST).

Army Wives, which focuses on the life of four women whose husbands are actively serving in the military, is the most successful series for the network. The show first debuted on Lifetime in 2007, and during its run has featured guest appearances by Rumer Willis, Ana Ortiz and several others.

“This early pick-up - even prior to the season 3 premiere - is a true testament to our commitment and support of this great show,” Executive Vice President of Lifetime Networks, JoAnn Alfano, said in a statement. “We are confident that the best episodes are yet to come.”

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Read More | TV Week

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Can Disney Rock the Ratings Again?

Posted by K.C. Morgan Categories: Kids, Music, Prime Time, Cable, Gossip

Lightning doesn’t strike twice…unless you build the right kind of rod. No one anticipated the runaway success of Disney’s High School Musical, and now the powers-that-be are determined not to be caught unawares a second time. Fanfare and fan participation became the bookends of the High School Musical 2 marketing campaign…and even this pales in comparison to the star treatment the network is giving the soon-to-be-released Camp Rock.

The promos have been going strong for weeks, the Web site is filled with glitter and pizazz, and the debut is scheduled for June 20. Are you itching to set your DVR?

With the Jonas Brothers co-starring and a crop of fresh-faced youngsters, Disney is treating Rock like it’s the heir apparent to the Musical throne (the stars of which are moving quickly past the high school stage of their lives). But…is it?

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Read More | CNN

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