ABC To Offer Hit Shows On-Demand… With A Catch
Posted by Jacci Lewis Categories: Prime Time, ABC, Cable, On Demand/PPV, Desperate Housewives, Lost, Cable/Satellite, News
ABC is finally getting with the program and releasing some of its hit shows like Lost and Desperate Housewives for free to various on-demand cable systems and not just in cities where ABC stations are owned and operated. There is just one catch: viewers won’t be able to fast-forward through the commercials.
In this case though, programming would only have two to five minutes worth of commercial time versus the usual 18 or more minutes aired during hour long programs on network TV.
ABC’s parent company Disney says this is just another way to drive people back to network television while expanding its digital strategy beyond what is already offered on its website ABC.com. The company can also make more money by selling ads within on-demand programming.
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| Associated Press
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