Preview Heather Locklear’s Melrose Place Return
Posted by Veronica Santiago Categories: Drama, Prime Time, The CW, Gossip, Video
Who better to turn a dying show around than a skilled publicist?
In just three days, Heather Locklear will attempt to do what Laura Leighton, Thomas Calabro, Josie Bissett and Daphne Zuniga couldn’t: bring Melrose Place ratings.
Will Amanda Woodward make audiences stand at attention like the staffers at WPK? Or will she be put in her place like that other blonde (Katie Cassidy). We’ll know soon enough.
You can watch Locklear’s return on Tuesday, November 17.
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| The Live Feed
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Melrose Place Dumps Simpson-Wentz, Egglesfield
Posted by Veronica Santiago Categories: Drama, Prime Time, The CW, News

Move over dead weight. it’s time to make room for Amanda Woodward.
By early next year, you can expect to see a number of changes on Melrose Place. It seems Laura Leighton won’t be the only cast member to make a quick exit from the freshman drama this season; the ratings-challenged program will soon say goodbye to another two characters.
In an interview with Entertainment Weekly, executive producers Todd Slavkin and Darren Swimmer confirmed that Ashlee Simpson-Wentz (Violet Foster) and Colin Egglesfield (Auggie Kirkpatrick) will both exit the series in January. Their final appearances will come shortly after the murder mystery comes to a close.
Click to continue reading Melrose Place Dumps Simpson-Wentz, Egglesfield
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| Entertainment Weekly
Will Victoria Beckham Spice up Gossip Girl?
Posted by K.C. Morgan Categories: Drama, Prime Time, The CW, Gossip, Spoilers
The CW is pulling out all the stops to keep Gossip Girl from falling to the ratings wayside. Now, Victoria Beckham (Posh Spice) will be putting in a guest appearance.
Gossip has it that Blake Lively spoke with Beckham during the recent launch of her fashion collection. Apparently, the Brit is a fan of the show. According to an unnamed source, “Victoria isn’t an actress, and wanted her role to be very tongue-in-cheek.” Sounds interesting…if you like Victoria Beckham.
If this doesn’t pull GG out of its slump, who knows what the show will do next?
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| Perez Hilton
See Paris Hilton Get Supernatural
Posted by K.C. Morgan Categories: Drama, Prime Time, Sci-Fi/Horror, The CW, Gossip, Video
Did you miss Paris Hilton’s appearance on The CW’s Supernatural Thursday night? Watch the clip above for a quick glimpse of the reality TV maven stepping out into a different genre. Maybe you won’t be so upset that you missed it.
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| Perez Hilton
Hilary Duff Fails to Score for Gossip Girl
Posted by K.C. Morgan Categories: Drama, Prime Time, The CW, Gossip, Ratings, Video
Despite having Hilary Duff on the roster for a night, Gossip Girl failed to deliver for the CW. The network has been getting low ratings for all its banner shows, a bad sign for the entire fall line-up. GG is one of the shows which helped drag the CW out of obscurity, but now it might be vanishing into the background.
This week’s episode brought in only 2.1 million viewers. This matches low numbers brought in by Melrose Place, the highly-touted and newly-revamped series that premiered just this season. The CW has already pulled the trigger on it’s brand-new The Beautiful Life, which was pulled from the schedule after only two episodes.
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| Perez Hilton
The Beautiful Life Canceled by CW
Posted by Veronica Santiago Categories: Drama, Prime Time, The CW, Cancellations, Ratings

There’s some good news and bad news for Mischa Barton.
The good news? She can now shelve that “My Wisdom Teeth Put Me in the Psych Ward” story. The bad news? She now has more free time on her hands.
Despite a recent debut on the runway, The Beautiful Life has officially become the first major cancellation of the fall fashion season. The CW dimmed the lights on the Ashton Kutcher-produced show after two weeks of dismal ratings.
Click to continue reading The Beautiful Life Canceled by CW
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| TV Guide
Wednesday Ratings: TBL Not-So-Beautiful for the CW
Posted by K.C. Morgan Categories: Drama, Prime Time, The CW, Ratings, Video
Looks like the new teen-friendly, high-society programming schedule at the CW isn’t paying off as well as expected. The network’s new and much-touted series The Beautiful Life: TBL is failing miserably in the ratings race.
The series gained only a 0.5 rating last night with its target 18-49 audience, while getting a rather dismal 1.05 million viewers total. What’s okay on cable just won’t do for a network that’s trying to be a major player in the TV game. Even this TBL news wouldn’t be so bad, but both Melrose Place and 90210 are performing under expectations as well.
Looks like the CW needs to keep re-vamping their schedule…or, just show more Vampire Diaries.
(You can review last Wednesday’s ratings here.)
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| Perez Hilton
Heather Locklear Officially Returning to Melrose Place
Posted by Veronica Santiago Categories: Drama, Prime Time, The CW, Video
Ladies and gentlemen, we now have a date. Operation “Save Melrose Place” will officially begin on November 17.
While this casting was rumored long before the new CW program tanked in the ratings, the announcement couldn’t have come at a better time. It was finally revealed today that Heather Locklear will indeed return to the famous address during November sweeps.
Click to continue reading Heather Locklear Officially Returning to Melrose Place
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| MSNBC
Tuesday Ratings: Is Melrose Place Already Over?
Posted by K.C. Morgan Categories: Drama, Prime Time, Reality, NBC, The CW, Ratings, Video
Apparently, even a murder-mystery just isn’t enough to keep the viewers coming back. Melrose Place, one of the CW’s most promising new dramas, took a severe ratings tumble in its second week. Could this be the end of sultry twenty-something California living…again?
Melrose fell to below two million viewers despite its hefty 90210 lead-in, getting soundly whipped in its time slot by The Biggest Loser‘s premiere over on NBC. The CW gained around 2.3 million for the Melrose Place premiere a week before, which was well below expectations for the revamped series.
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| E! Online
Monday Ratings: Kanye and Jay are Gold Diggers
Posted by Veronica Santiago Categories: Drama, Prime Time, Talk Shows, NBC, The CW, Ratings

Curiosity about Jay Leno‘s new program was already high before this week—but then the VMAs happened, and the Peacock network lucked out.
The debut of NBC’s new 10:00 show was watched by a whopping 17.7 million viewers. That’s nearly double the audience that turned in for Leno’s “goodbye.” (That May finale drew in 11.9 million). The figure bests any number from an NBC series produced last season, including the premiere of Conan O’Brien’s show (9.2 million) in June.
Click to continue reading Monday Ratings: Kanye and Jay are Gold Diggers
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| Variety
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