Friday March 30, 2012 9:44 pm
Madonna’s Perfume Ad Too Racy for TV
Madonna's perfume commercial is too racy for TV. The "Girls Gone Wild" singer's new 30-second black-and-white ad for her Truth or Dare scent have been deemed inappropriate for Disney-owned channel ABC with bosses ordering that shots of her breasts and butt be digitally altered to cover them up.
"ABC viewed the ad [and] came back with a list of changes. They say they want her bra digitally made bigger, and to extend higher to cover more of her chest, and her corset longer to cover more of her bottom. ABC also wants to cut another suggestive scene where Madonna writhes around," a source the New York Post's Page Six.
However, even once the changes have been made, channel bosses have ruled the ad (seen after the jump) can only run after the 9pm watershed, with the exception of daytime show The View.
"ABC has requested some changes be made to the content of the Truth or Dare perfume commercial," another source said.
"I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me, but that other people could relate to as well. Something classical and timeless and yet modern," Madonna has previously said of the perfume.
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